Counseling Licensors on the Steps They Can Take to Avoid Creating a Franchise Relationship

In this article published in New Jersey Lawyer Magazine, Michael Schaff and Lisa Gora explore the practice of franchise relationships in New Jersey and their impact on licensors who want to register their company's brand name as a mark with the U.S. Patent and Trademark Office.

Attachment: Counseling Licensors on the Steps They Can Take to Avoid Creating a Franchise Relationship